AFP-NNE Hosts AFP International’s In Person Live Webinar: Top 5 Ways to Improve Your Monthly Donor Retention

  • Fri, September 13, 2019
  • 8:30 AM - 10:00 AM (EDT)
  • UVM Medical Center, 111 Colchester Ave, Burlington, VT


Registration is closed


AFP International’s Live In Person Webinar 

Top 5 Ways to Improve Your Monthly Donor Retention

Presented by Erica Waasdorp, President of A Direct Solution

September 13th, 2019| 8:30 AM -10:00 AM 

UVM Medical Center - Mary Fletcher Meeting Room (Level 3)

111 Colchester Ave, Burlington, VT

$20 for AFP Members | $25 for Non- Members

Coffee, tea, and a light breakfast will be served

Monthly donors continue to be powerful. 100 monthly donors are worth an average of $24,000 a year. They’ll give two to four times more than other donors. They’ll stay with you for at least 5 to 7 years and often even longer. They’re 6 times more likely to leave you in their will. It’s worth a little bit of work to keep them and you’ll learn the tools to do just that!

In this webinar you will learn the best approaches to keep your monthly donors giving for many years on end.

The webinar will focus on the following:

  1. The difference between hard and soft cancels.
  2. Different tools and approaches to help you prevent lapsing monthly donors.
  3. The best approach to bring monthly donors back.
  4. How to thank and cultivate monthly donors to prevent them from ever canceling to begin with.
  5. Reviewing examples and case studies

Presenter Bio

Erica Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals, monthly giving, grant writingand PR. She most recently volunteered as the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands in October. Erica published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She created the Monthly Donor Road Map and multiple e-books, such as Top 7 Questions about Monthly Giving and Monthly Donor Retention Play-Book. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kits, and she regularly blogs and presents in person and via webinars on appeals, direct mail and monthly giving.

Registration closes 5pm, September 12th. 

$20 for AFP Members | $25 for Non- Members

Location:  Mary Fletcher Meeting Room - the Mary Fletcher Meeting room is on Level 3 of the main building, to the right of the elevator banks from the Main Parking garage (underground). Participants may also check in at the main information desk, near the pharmacy on Level 3 for directional assistance. 

Parking:  Please park in the Main Parking Garage (underground) at UVM Medical Center (111 Colchester Avenue, Burlington, VT)  - parking passes will be provided at the end of the meeting.

This education event is  for 1 CFRE CEU credit.

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