AFP-NNE Seminar Series: The Smart Approach to Raising More Money Online

  • Tue, June 18, 2019
  • 9:30 AM - 11:00 AM (EDT)
  • Webinar:
  • 47


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AFP-NNE Seminar Series

The Smart Approach to Raising More Money Online

Webinar With Maureen Wallbeoff

Tuesday, June 18,  2019

Presentation  9:30AM – 11:00AM

Registration Open | Member: $40 | Non-Member: $60

Have you tried creating a great online experience for your supporters but aren’t seeing more gifts come in?  Are you interested but confused about where to start? Get ready to make some smart (and achievable) plans with an industry expert!  We’ll review the five most important characteristics of an effective digital stewardship program and talk about why they are so important, especially if you have a small but mighty fundraising team. No need to be a tech whiz with a large online giving program to get a lot from this session- you’ll see awesome examples of those key characteristics in action and take away some new ideas to try with your unique supporter mix and organizational goals. 

Attendees will learn:

  • How to define their top audiences
  • Set realistic digital engagement goals
  • Evaluate their current online donor experiences
  • The importance of testing the right tactics
  • How to measure digital engagement performance
Click here for webinar link.

Speaker Bio:

Maureen Wallbeoff | Practical Wisdom for Nonprofit Accidental Techies

A resident of Cape Cod MA, Maureen started her nonprofit career at Planned Parenthood of Connecticut, rising from counselor to eBusiness Director over a seventeen-year tenure. In 2008, along with several business partners, she opened the doors to Firefly Partners, a creative digital agency for nonprofit organizations.

After working with hundreds of organizations across every mission and vertical, Maureen realized that most nonprofit staff aren’t confident in their ability to buy, set up, and use the right CRM and digital engagement platforms. Maureen uses plain language and proven processes to help her clients experience wild success with their own unique mix of systems. 

In addition to her work with nonprofit clients, Maureen has authored two guides on nonprofit engagement software, answers questions live on Facebook every Friday, blogs at her website, and is a regular contributor to nonprofit industry media channels. She is also an expert trainer for Idealware and TechSoup.


Come with your questions. 

FEE: AFP Member fee: $ 40.00   Non Member fee: $ 60.00  

Includes CEU :1.5 

Parking for this event:

Parking is available in the lot next to the NHPR building.  There is also overflow parking in the lots to the southwest of 2 Pillsbury – entrance is on Dakin Street, between Allison and Pillsbury Streets.   

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