AFP-NNE Seminar Series: 50 Direct Mail and Email Hacks that can Help You Raise More Money For Your Annual Fund

  • Fri, April 05, 2019
  • 9:30 AM - 11:00 AM (EDT)
  • Avesta Housing 307 Cumberland Avenue, Portland, ME
  • 22


AFP-NNE Seminar Series:

50 Direct Mail and Email Hacks that can Help You Raise More Money For Your Annual Fund

Presented by Gary Henricksen and Sarah Gnerre, 

Five Maples Development Communications

Friday, April 5th, 2019

Avesta Housing

307 Cumberland Avenue, Portland, ME

Network with colleagues  at 9:00 AM

Presentation  9:30 AM – 11:30 AM

Registration Open | Member: $40 | Non-Member: $60

What easy-to-apply techniques can you use to improve your direct mail and email fundraising results? These fifty "hacks" are easy to implement, and are backed by neuroscience, behavioral psychology, A/B testing, the experiences of small and large non-profits, and the recommendations of the field's biggest experts. You'll leave with a copy of my booklet of the same name with all the info, research and examples

Speaker Bio's:

Gary Henricksen, President of FiveMaples Development Communications, spent 25 years as a marketing executive before spending the last 10 years helping more than 100 non-profits throughout New England and the Northeast save time, raise more money and enjoy doing it. Clients are in all segments of the non-profit world, from local agencies to community hospitals, top universities and national fundraisers like the Navy SEAL Foundation and Bernie Sanders. Gary has presented at AFP-NNE and AFP-WMA. He blogs on fundraising at

Sarah GnerreVice President of Philanthropy at Five Maples Development Communications,  experiences inform relevant and practical action steps for organizations to communicate with their donors better and to raise more money.

Sarah Gnerre has raised funds for nonprofit organizations in healthcare, higher education, the arts and for animals. Throughout her career, she has had the privilege of leading outstanding teams focused on raising money from individuals, corporations, government and private foundations to change lives for the better. She personally solicited donors nationally and managed major gifts programs at Bentley University and the University of New Hampshire. She served as director of development at The Music Hall (Portsmouth), New Hampshire Symphony and New Hampshire SPCA. 
Her volunteer board service includes USA Yoga Federation, Association of Fundraising Professionals Northern New England, Arts in Reach, Pontine Movement Theatre, and John Greenleaf Whittier Home Association, among others.

Come with your questions. 

FEE: AFP Member fee: $ 40.00   Non Member fee: $ 60.00  

Includes CEU :1.5 (pending)

Space is limited so register early.

Parking is available at the Elm Street parking garage (1/2 block away, next to the Metro station) or on Cumberland Avenue and Elm Street.

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